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3 Reasons Employers Should Embrace Social Media

Reasons Employers Should Embrace Social Media Is your company keeping up with its workforce? You might be surprised to learn that millennials have surpassed Gen. X as the largest group on the U.S. labor force. As they continue to change and mold the workforce, businesses must find ways to relate and keep up.

Social media has played one of the most significant roles in changing the modern workplace. It has become one of the primary ways employers can communicate with its own employees as well as the public.

Below are three important tips for employers regarding the use of social media:

  1. Social media should play a large role in your recruiting process. Millennials are very interested in what your business’s personality and company culture is when deciding whether to apply for a position with you or not. Thus, your business should consider using social media to show the culture of your company. Post pictures and stories that will appeal to job candidates.
  2. Social media can play a part in your everyday business. Depending on your specific industry, the use of social media can improve communication, reputation, and information gathering. Figuring out ways to leverage social media to your advantage will not only improve productivity, but also your bottom line.
  3. Don’t think of social media as only Facebook. Many employers do not use social media because they picture unprofessional rants and embarrassing pictures being posted. However, when used appropriately, social media can vastly improve your business’s success. Don’t get left behind because you don’t understand how to use social media to your benefit.

The Swenson Law Firm is located in Sacramento County and we proudly serve businesses of all sizes from all over the State of California. Contact us today to learn more about how we can assist you with matters such as trademarks, defending lawsuits, business formation, contract negotiations, hiring employees, and protecting your intellectual property. With our years of complex business trial and litigation experience, we are an effective, efficient and affordable choice in representing you at the bargaining table and in the courtroom.

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