Licensing your Trademark

As the owner of the trademark, it is important that you have the ability to monitor or control the licensee’s use. For example, a licensor will want to ensure that consumers obtain the same quality of goods or services regardless of whether it is the licensee or licensor that is selling the goods or providing the services. This why chain restaurants appear similar and provide the same quality of food, regardless of what state you are in.

One of the primary reasons you should consider trademark licensing is to generate revenue. Once your trademark reaches a certain level of recognition, you can make a significant amount of money by allowing others to use it. Additionally, trademark licensing provides you a means for expanding your business. In fact, your licensee may provide you benefits in areas such as marketing, distributions, sales or even manufacturing capabilities. Your mark is also likely to have increased consumer recognition because the more it is used, the more the public will become aware of it. Finally, trademark licensing can be used as a means for resolving infringement disputes. Rather than pursuing costly litigation, you may be able to convince the infringer to enter a licensing agreement.

The attorneys at The Swenson Law Firm provide a variety of business law services to entities of all sizes. Contact us today to schedule your initial consultation.

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